About BRC Advice

Practical advice from advisers who understand business and personal risk.

BRC Advice is adviser-led and relationship-focused, helping business owners, professionals, and families make clear decisions about income, continuity, ownership, staff benefits, and personal protection.

BRC Advice advisers in a client meeting

Advice first. Products second.

BRC is an advisory business, not a product seller. The work starts with what would actually happen if income stopped, a business owner became unavailable, a shareholder exited unexpectedly, or a family had to make decisions under pressure.

From there, the advice becomes practical: what needs protecting, what can be left alone, what tradeoffs matter, and what the next step should be.

BRC was created to make risk advice practical and easier to act on.

Many people only think about insurance when something changes: debt, staff, business growth, family commitments, a shareholder agreement, or a health event close to home.

BRC exists to bring those conversations back to real life. The focus is on what needs to keep working if the unexpected happens, and what protection is actually worth reviewing.

The adviser relationship is one of BRC's strongest trust signals.

Geoff Cronhelm, Founder and Financial Adviser at BRC Advice

Geoff Cronhelm

Founder & Director | Financial Adviser

With more than 25 years in business and over 13 years in financial advice, Geoff helps business owners, professionals and families protect their incomes, businesses and financial futures.

Known for his practical, no-nonsense approach, Geoff founded BRC Advice to provide straightforward advice that helps people protect what they've worked hard to build.

Outside of work, Geoff enjoys spending time with his daughter, good food and wine, and getting away to Northland whenever possible.

Matt Fordham, Financial Adviser at BRC Advice

Matt Fordham

Financial adviser

Matt works with individuals, families and business owners to help them protect what matters most through practical, easy-to-understand insurance advice.

Drawing on more than 15 years' experience across banking, medical device sales and financial services, Matt is known for his approachable style, attention to detail and commitment to putting clients first. He enjoys building long-term relationships and helping clients feel confident that they have the right protection in place for whatever life may bring.

Outside of work, Matt enjoys travelling with his wife and exploring new places whenever the opportunity arises.

Business owners first, with clear pathways for individuals and migrants.

Business owners

Continuity, key people, debt, shareholder risk, income, and commercial exposure.

Individuals

Personal cover structured around income, mortgage debt, family security, ACC gaps, and KiwiSaver review needs.

Migrants and visitors

Visa-related insurance support where the priority is clarity, quote process, and compliance.

Clear communication and connected advice.

Commercial reality

Advice is framed around what would happen to income, staff, debt, ownership, and family commitments.

Plain language

No jargon-heavy explanations. The aim is to make each option understandable enough to act on.

Professional network

BRC can work alongside accountants, lawyers, and lenders when the wider structure matters.

A short call is enough to work out whether there is something worth reviewing.

Risk Insurance Review

Insurer relationships across the market.

BRC can review options across insurer partners and shape recommendations around the client's needs.