Geoff Cronhelm - Founder & Director | Financial Adviser
I’m Geoff Cronhelm, Founder and Director of BRC Advice. With over 20 years in business and 12 in financial advice, I’ve built a career focused on clear thinking, trusted relationships, and practical strategies that put people first.
From advising individuals and families to supporting small business owners, tradespeople, and rural clients across New Zealand, my approach blends real-world experience with strong industry and tertiary qualifications. I’m known for being straight-up, easy to work with, and committed to advice that actually makes a difference.
At BRC Advice, I’ve combined strategic insight with relationship-first service to create a firm that’s both personal and professional. Whether you’re protecting your income, family, or business, I’m here to help you move forward with clarity and confidence.
Outside of work, I enjoy time with my young daughter, great food and wine, and relaxing at home in Auckland or Northland.
Matt Fordham - Financial Adviser
I’m Matt, and I help individuals, families, and business owners make confident, well-informed decisions about their health and life insurance.
With over 15 years of experience in banking and medical device sales, I’ve developed a strong foundation in trust, precision, and truly understanding people’s financial and personal needs. My background has taught me the importance of protecting what matters most.
I also hold a commercial pilot’s licence, which has shaped my mindset around preparation, focus, and calm decision-making under pressure—qualities I bring to every client conversation.
My goal is to make the insurance process simple and transparent. I offer practical, honest advice and work closely with clients to build tailored plans that offer genuine peace of mind—now and for the future.
Outside of work, I enjoy spending quality time with my wife and exploring new destinations together.
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